There’s no doubt that Facebook ads have been BRUTAL for a lot of DTC brands in 2024
And if you’re reading this… it probably means that you’ve had issues too!
While we have had a few hiccups at upGrowth Commerce (strange CPM spikes that we set up automations to solve) - performance has been stable and our clients have continued to scale at their target CPAs!
https://www.loom.com/share/79fe28d76fb149cda486fb6a7c442626
